Ad impressions and cost per mille (CPM)—total media cost before fees (simple model).
CPM is cost per thousand impressions. Total cost is (impressions ÷ 1000) × CPM with impressions and CPM both non‑negative. Currency is shown as a plain “$” label for illustration only.
This calculator uses plain decimal numbers. If a result looks wrong, check whether you used a comma instead of a dot (or vice versa) where the field expects one.